News and Expert Advice
Insights and ideas from the people behind the work.
Production and creativity: AI is the mortar, not the house
AI accelerates creative production, but remains imperfect; human judgment, originality, and ethics still define quality, accuracy, and meaning in storytelling.
Top 5 AI video tools we use in post-production
A practical overview of five AI video tools that enhance speed, flexibility, and quality in professional post-production workflows.
Rethink Your Corporate Communications Strategy In 2025
Messaging apps—like Bluesky, Facebook, Snapchat, Instagram, and TikTok—are shaping your audience’s tolerance for long-form content. Dynamic short-form video is a…
When to Use Live Videos vs. Pre-Recorded Videos
Updated October 2024 It’s critical to distinguish between live and pre-recorded videos, as each has its own time and place…
Can AI replace human creativity?
As creatives immersed in AI, we wonder “can AI ever replace human creativity?” We regularly pull together a virtual round…
AI is changing post-production – is that a good thing?
For creatives, we’re exploring ways AI can reshape our daily work, giving us more time to focus on animating, storytelling,…
Using AI to Change Your Video Background with RunwayML
Producer Shaun Parker asks: do you need to clean up your video background – or change it altogether to hide…
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