Tektronix and Worktank: A 10-Year Partnership Upleveling Global Employee Communication, Connection, and Engagement

Ten years ago, Tektronix faced the challenge of creating a large-scale and high-quality All Employees Meeting (AEM) program, which served as a crucial quarterly touchpoint between Tektronix leadership and employees. The company sought a partner who could understand the complexities of their business units and navigate the evolving hybrid meeting technology space to ensure the highest quality engagement and access for their global workforce. The primary obstacle was how to include all employees, whether attending the town hall in person at Tektronix’s Oregon headquarters, or virtually from locations around the world.

Solution:

Tektronix enlisted Worktank, a creative communications and broadcast team with deep experience in bringing global teams together. Worktank designed quarterly hybrid events—this was before the concept of “hybrid” became widespread—and devised strategies to foster employee inclusivity and connectedness. Worktank delved into the Tektronix ethos, enabling the leadership team to establish genuine connections with their global workforce. For every event, Worktank meticulously constructed a unique run-of-show, balancing essential company and industry insights with consistent humor, engagement, and fun.

Then, the global pandemic struck.

The production and broadcast systems established by Worktank allowed Tektronix to seamlessly transition to fully virtual meetings. The Tektronix AEM program was swiftly transformed into an even more immersive experience through new audience engagement tools and the creation of a new branded visual layer with integrated media.

Worktank’s innovative proprietary system: VEConnect (VEC)

Success Story:

Tektronix considers Worktank an indispensable media technology and creative partner, instrumental in helping leadership maintain a consistent and dynamic connection with their global team through every AEM broadcast. As we navigate beyond the pandemic and into a new wave of hybrid work, Worktank continues to set a new standard with each Tektronix event. With an unwavering curiosity for technology and storytelling, Worktank continuously provides innovative solutions to foster a genuine sense of belonging among employees.